Description
Product ID: | 9780749483395 |
Product Form: | Paperback / softback |
Country of Manufacture: | GB |
Title: | Using Artificial Intelligence in Marketing |
Subtitle: | How to Harness AI and Maintain the Competitive Edge |
Authors: | Author: Katie King |
Page Count: | 224 |
Subjects: | Business and Management, Business & management, Business strategy, Business innovation, Business strategy, Business innovation |
Description: | Select Guide Rating Presents a cutting edge, strategic framework to help marketers capably and confidently integrate artificial intelligence into unparalleled marketing practice. |
Imprint Name: | Kogan Page Ltd |
Publisher Name: | Kogan Page Ltd |
Country of Publication: | GB |
Publishing Date: | 2019-02-03 |