Description
Product ID: | 9780749482756 |
Product Form: | Paperback / softback |
Country of Manufacture: | GB |
Title: | Implementing Key Account Management |
Subtitle: | Designing Customer-Centric Processes for Mutual Growth |
Authors: | Author: Dr Javier Marcos, Mark Davies, Dr Sue Holt, Dr Rodrigo Guesalaga |
Page Count: | 352 |
Subjects: | Business strategy, Business strategy, Business innovation, Sales and marketing, Business innovation, Sales & marketing |
Description: | Select Guide Rating Equip yourself with the tools, frameworks and approaches needed to successfully deploy key account management programmes. Implementing Key Account Management is a highly practical handbook that guides readers through the realities of rolling out a functional key account management programme. The book offers an integrated framework for key account management (KAM) that businesses can use to design or further develop strategic customer management programmes, enabling them to overcome the obstacles that organizations often face when rolling out their strategies. |
Imprint Name: | Kogan Page Ltd |
Publisher Name: | Kogan Page Ltd |
Country of Publication: | GB |
Publishing Date: | 2018-08-03 |