Description
Product ID: | 9780749480776 |
Product Form: | Paperback / softback |
Country of Manufacture: | GB |
Title: | Malcolm McDonald on Key Account Management |
Authors: | Author: Beth Rogers, Malcolm McDonald |
Page Count: | 248 |
Subjects: | Business innovation, Business innovation, Sales and marketing management, Sales and marketing, Sales & marketing management, Sales & marketing |
Description: | Select Guide Rating Understand the essentials of Key Account Management through this clear, concise and no-nonsense guide. Malcolm McDonald on Key Account Management explores the challenges of winning, retaining and developing key accounts. Key accounts are customers who help their suppliers grow, and consequently, they wield significant power. Although they are the key to market share and revenue growth, the costs of serving key accounts can erode profitability unless they are thoroughly understood and managed. |
Imprint Name: | Kogan Page Ltd |
Publisher Name: | Kogan Page Ltd |
Country of Publication: | GB |
Publishing Date: | 2017-08-03 |