Description
Product ID: | 9780749478216 |
Product Form: | Paperback / softback |
Country of Manufacture: | GB |
Title: | Malcolm McDonald on Marketing Planning |
Subtitle: | Understanding Marketing Plans and Strategy |
Authors: | Author: Malcolm McDonald |
Page Count: | 192 |
Subjects: | Sales and marketing management, Sales & marketing management, Sales and marketing, Sales & marketing |
Description: | Select Guide Rating Benefit from clear and concise guidance to the benefits of rigorous marketing planning, demonstrating how to produce a marketing plan which works in the real world. |
Imprint Name: | Kogan Page Ltd |
Publisher Name: | Kogan Page Ltd |
Country of Publication: | GB |
Publishing Date: | 2016-11-03 |