Description
Product ID: | 9780749475093 |
Product Form: | Paperback / softback |
Country of Manufacture: | GB |
Title: | Campaigns that Shook the World |
Subtitle: | The Evolution of Public Relations |
Authors: | Author: Danny Rogers |
Page Count: | 232 |
Subjects: | Sales and marketing, Sales & marketing, Public relations, Public relations |
Description: | Select Guide Rating Examine the most extraordinary PR campaigns from the 1970s to the present day, showcasing the impact of PR excellence and its development as a business. |
Imprint Name: | Kogan Page Ltd |
Publisher Name: | Kogan Page Ltd |
Country of Publication: | GB |
Publishing Date: | 2015-10-03 |