Description
Product ID: | 9780749465155 |
Product Form: | Paperback / softback |
Country of Manufacture: | GB |
Title: | The New Strategic Brand Management |
Subtitle: | Advanced Insights and Strategic Thinking |
Authors: | Author: Jean-Noel Kapferer |
Page Count: | 512 |
Subjects: | Business strategy, Business strategy, Sales and marketing, Sales & marketing |
Description: | Select Guide Rating Develop your understanding of brand management and strategic brand thinking with this essential, definitive reference source designed for both professionals and students. Adopted internationally by business schools and MBA programmes, this book is the ultimate resource for senior strategists, positioning professionals and postgraduate students to understand and overcome the challenges of brand management and strategy today, written by the leading international expert of branding, Jean-Noël Kapferer. |
Imprint Name: | Kogan Page Ltd |
Publisher Name: | Kogan Page Ltd |
Country of Publication: | GB |
Publishing Date: | 2012-01-03 |