Description
| Product ID: | 9780749462246 |
| Product Form: | Paperback / softback |
| Country of Manufacture: | GB |
| Series: | Creating Success |
| Title: | Develop Your Marketing Skills |
| Authors: | Author: Dr Neil Richardson, Ruth M Gosnay |
| Page Count: | 176 |
| Subjects: | Sales and marketing, Sales & marketing |
| Description: | Select Guide Rating Understand the essence of marketing through a thorough explanation of the core concepts, theories and principles, presented in a practical and accessible way. Develop Your Marketing Skills is a user-friendly guide appropriate for business people for whom implementation is the key issue. It outlines the key concepts and principles which govern the subject of marketing, such as product management, market research, communications, market coverage, creating a marketing plan and pricing perspectives. It also gives key insights into how theories and tools work in actual business scenarios, shows you how to improve customer satisfaction and highlights contemporary issues, such as sustainability. There are also summary pages at the end of each chapter containing questions and suggested activities, helping you to revise the basics and increase your confidence. |
| Imprint Name: | Kogan Page Ltd |
| Publisher Name: | Kogan Page Ltd |
| Country of Publication: | GB |
| Publishing Date: | 2010-11-03 |
