Description
| Product ID: | 9780749461812 |
| Product Form: | Hardback |
| Country of Manufacture: | GB |
| Title: | Branded Beauty |
| Subtitle: | How Marketing Changed the Way We Look |
| Authors: | Author: Mark Tungate |
| Page Count: | 288 |
| Subjects: | Sales and marketing management, Sales & marketing management, Advertising, Media, entertainment, information and communication industries, Advertising, Advertising industry |
| Description: | Select Guide Rating Journey through the history and evolution of the multi-billion dollar global beauty industry and understand the marketing strategies used by those who create and sell the most successful beauty products. |
| Imprint Name: | Kogan Page Ltd |
| Publisher Name: | Kogan Page Ltd |
| Country of Publication: | GB |
| Publishing Date: | 2011-10-03 |
