Description
Product ID: | 9780749461256 |
Product Form: | Hardback |
Country of Manufacture: | GB |
Title: | The Branded Mind |
Subtitle: | What Neuroscience Really Tells Us About the Puzzle of the Brain and the Brand |
Authors: | Author: Erik Du Plessis |
Page Count: | 272 |
Subjects: | Advertising, Advertising |
Description: | Select Guide Rating Explore the developments in neuroscience and neuromarketing, and how brain science can contribute to marketing and brand building strategies, including personality, consumer behaviour, decision making and market segmentation. |
Imprint Name: | Kogan Page Ltd |
Publisher Name: | Kogan Page Ltd |
Country of Publication: | GB |
Publishing Date: | 2011-02-03 |