Description
Product ID: | 9780749452278 |
Product Form: | Paperback / softback |
Country of Manufacture: | GB |
Title: | Global Account Management |
Subtitle: | a complete Action Kit of Tools and Techniques for Managing Key global Customers |
Authors: | Author: Peter Cheverton |
Page Count: | 256 |
Subjects: | Sales and marketing management, Sales & marketing management |
Description: | Select Guide Rating Global Account Management shows you how to manage international business accounts, giving you the tools and techniques to look after the large accounts of big customers, in a world that is getting smaller. Global Account Management explains the significant challenges of establishing a global account strategy and guides you through the process of decisions and actions required to manage global accounts successfully. The book provides a thorough, workmanlike template for all businesses with global clients. It shows you the issues you need to consider from the point of view of both your customers and your company''s internal structure. |
Imprint Name: | Kogan Page Ltd |
Publisher Name: | Kogan Page Ltd |
Country of Publication: | GB |
Publishing Date: | 2008-01-03 |