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      How to Market Your Business: A Practical Guide to Advertising, PR, Selling and Direct and Online Marketing

      1 in stock

      Firm sale: non returnable item
      SKU 9780749451455 Categories ,
      Select Guide Rating
      Successfully market your small business or start-up with this detailed guide, offering tried and tested advice on advertising, promotion, selling techniques, product launches, exports, innovation and the Internet.

      Written in straightforward language, this useful guide of...

      £14.99

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      Description

      Product ID:9780749451455
      Product Form:Paperback / softback
      Country of Manufacture:GB
      Title:How to Market Your Business
      Subtitle:A Practical Guide to Advertising, PR, Selling and Direct and Online Marketing
      Authors:Author: Dave Patten
      Page Count:272
      Subjects:Sales and marketing, Sales & marketing, Non-profitmaking organizations, Non-profitmaking organizations
      Description:Select Guide Rating
      Successfully market your small business or start-up with this detailed guide, offering tried and tested advice on advertising, promotion, selling techniques, product launches, exports, innovation and the Internet.

      Written in straightforward language, this useful guide offers tried and tested advice on constructing profitable marketing strategies for your business. Revealing how to revitalize your products and services using straightforward marketing know-how, How to Market Your Business covers everything from market research, advertising, promotion, selling techniques, product launches, and use of the internet - everything you need to ensure your product reaches your market successfully.

      Now fully updated, this new sixth edition has been thoroughly rewritten to keep you up to date with all the new channels to market, in particular those offered by the internet. With a strong emphasis on practical advice this is an essential guide to good marketing on a tight budget for anyone, regardless of their level of marketing experience.


      Imprint Name:Kogan Page Ltd
      Publisher Name:Kogan Page Ltd
      Country of Publication:GB
      Publishing Date:2008-03-03

      Additional information

      Weight505 g
      Dimensions234 × 157 × 18 mm