Description
| Product ID: | 9780749450830 |
| Product Form: | Hardback |
| Country of Manufacture: | GB |
| Title: | Living the Brand |
| Subtitle: | How to Transform Every Member of Your Organization into a Brand Champion |
| Authors: | Author: Nicholas Ind |
| Page Count: | 208 |
| Subjects: | Personnel and human resources management, Personnel & human resources management, Sales and marketing management, Sales and marketing, Sales & marketing management, Sales & marketing |
| Description: | Select Guide Rating Living the Brand is a practical book which shows how organizations can empower and enthuse employees to create 'brand champions'. This approach can enhance employee commitment, improve service standards and focus efforts to deliver business goals. |
| Imprint Name: | Kogan Page Ltd |
| Publisher Name: | Kogan Page Ltd |
| Country of Publication: | GB |
| Publishing Date: | 2007-10-03 |
