Description
| Product ID: | 9780748644155 |
| Product Form: | Paperback / softback |
| Country of Manufacture: | GB |
| Title: | Media, Persuasion and Propaganda |
| Authors: | Author: Marshall Soules |
| Page Count: | 304 |
| Subjects: | Cultural studies, Cultural studies, Media studies, Social and ethical issues, Political control and freedoms, Media studies, Social issues & processes, Propaganda |
| Description: | Select Guide Rating Offers an overview of persuasive strategies and propaganda techniques. How do individuals and organisations exert influence to build communities and networks? What role do media play in communicating persuasive messages? How do we use recent discoveries in cognitive science to promote a cause, advocate social change or market ideas and products? |
| Imprint Name: | Edinburgh University Press |
| Publisher Name: | Edinburgh University Press |
| Country of Publication: | GB |
| Publishing Date: | 2015-02-28 |
