Description
| Product ID: | 9780745692227 |
| Product Form: | Paperback / softback |
| Country of Manufacture: | GB |
| Title: | Popular Music as Promotion |
| Subtitle: | Music and Branding in the Digital Age |
| Authors: | Author: Leslie M. Meier |
| Page Count: | 216 |
| Subjects: | Music, Music, Communication studies, Communication studies |
| Description: | Select Guide Rating 'Business-as-usual' has been transformed across the music industries in the post-CD age. Against widespread hype about the purported decline of the major music labels, this book provides a critique of the ways these companies have successfully adapted to digital challenges and what is at stake for music makers and for culture. |
| Imprint Name: | Polity Press |
| Publisher Name: | John Wiley and Sons Ltd |
| Country of Publication: | GB |
| Publishing Date: | 2016-11-25 |
