Description
| Product ID: | 9780719068713 |
| Product Form: | Paperback / softback |
| Country of Manufacture: | GB |
| Title: | Political Marketing |
| Subtitle: | A Comparative Perspective |
| Authors: | Author: Darren Lilleker, Jennifer Lees-Marshment |
| Page Count: | 256 |
| Subjects: | Political campaigning and advertising, Political campaigning & advertising |
| Description: | Select Guide Rating The book shows how political marketing - the design of government by focus groups and polls - spearheaded by Blair in the UK and Clinton in the US has spread round the world to countries as diverse as Brazil as well as New Zealand and Germany. The book shows how political marketing - the design of government by focus groups and polls - spearheaded by Blair in the UK and Clinton in the US has spread round the world to countries as diverse as Brazil as well as New Zealand and Germany. -- . |
| Imprint Name: | Manchester University Press |
| Publisher Name: | Manchester University Press |
| Country of Publication: | GB |
| Publishing Date: | 2005-05-26 |
