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The Online Copywriter’s Handbook

2 in stock

Firm sale: non returnable item

SKU 9780658020995 Categories Business & Management, Products

Shows you how to grab attention and drive sales with customer-focused, results-based Web copy. This book applies persuasive techniques to the interactive capabilities and unique possibilities of the Web. It includes insider tips on how to write a copy for: Websites; Home pages; Internet direct mail;...

£22.99

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Description
Additional information

Description

Product ID:	9780658020995
Product Form:	Paperback / softback
Country of Manufacture:	US
Title:	The Online Copywriter's Handbook
Authors:	Author: Robert Bly
Page Count:	336
Subjects:	E-commerce: business aspects, E-commerce: business aspects, Advertising, Internet guides and online services, Advertising, Internet guides & online services
Description:	Shows you how to grab attention and drive sales with customer-focused, results-based Web copy. This book applies persuasive techniques to the interactive capabilities and unique possibilities of the Web. It includes insider tips on how to write a copy for: Websites; Home pages; Internet direct mail; Banner ads; Landing pages; and E-zines.
Imprint Name:	NTC Publishing Group,U.S.
Publisher Name:	NTC Publishing Group,U.S.
Country of Publication:	GB
Publishing Date:	2003-03-16

Additional information

Weight	508 g
Dimensions	229 × 153 × 20 mm

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