Description
| Product ID: | 9780593084311 |
| Product Form: | Hardback |
| Country of Manufacture: | GB |
| Title: | Obsessed |
| Subtitle: | Building a Brand People Love from Day One |
| Authors: | Author: Emily Heyward |
| Page Count: | 240 |
| Subjects: | Business and Management, Business & management |
| Description: | Select Guide Rating The chief branding officer of Red Antler explains how new brands like Casper and Allbirds build devoted fan followings right out of the gate. The cofounder and chief branding officer of Red Antler, the branding and marketing company for startups and new ventures, explains how hot new millennial brands like Casper, Allbirds, Sweetgreen, Everlane, and more successfully build devoted fan followings right out of the gate. Whether you re starting a new business, launching a new product line, or looking to refresh a brand for a new generation of customers, Obsessed shows you why the old rules of brand-building no longer apply, and what really works for today''s customers. |
| Imprint Name: | Portfolio |
| Publisher Name: | Penguin Putnam Inc |
| Country of Publication: | GB |
| Publishing Date: | 2020-06-09 |
