Description
Product ID: | 9780552779555 |
Product Form: | Paperback / softback |
Country of Manufacture: | GB |
Title: | The Real Toy Story |
Subtitle: | Inside the Ruthless Battle for Britain's Youngest Consumers |
Authors: | Author: Eric Clark |
Page Count: | 336 |
Subjects: | Consumerism, Consumerism |
Description: | Toys - from teddy bears to Barbie dolls to train sets - define our image of childhood innocence. But the truth is that toys represent a $21 billion a year industry, and with so much money at stake, the toy business is anything but child's play. This book exposes the truths behind Britain's favourite toys. Toys - from teddy bears to Barbie dolls to train sets - define our image of childhood innocence. But the truth is that toys represent a $21 billion a year industry, and with so much money at stake, the toy business is anything but child''s play. |
Imprint Name: | Black Swan |
Publisher Name: | Transworld Publishers Ltd |
Country of Publication: | GB |
Publishing Date: | 2013-06-17 |