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      Black and White Thinking: How to outsmart the brain, celebrate nuance, and learn to think in technicolour

      3 in stock

      Firm sale: non returnable item
      SKU 9780552175364 Categories ,
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      We may not be programmed to think in shades of grey, but it's the colour of our cognitive future. In this ground-breaking exploration of how our brains work, Oxford University psychologist Dr Kevin Dutton explains that by understanding the nature of our black and white think...

      £10.99

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      Description

      Product ID:9780552175364
      Product Form:Paperback / softback
      Country of Manufacture:GB
      Title:Black and White Thinking
      Subtitle:How to outsmart the brain, celebrate nuance, and learn to think in technicolour
      Authors:Author: Professor Kevin Dutton
      Page Count:400
      Subjects:Popular philosophy, Popular philosophy, Behaviourism, Behavioural theory, Social, group or collective psychology, Cognition and cognitive psychology, Behavioural theory (Behaviourism), Social, group or collective psychology, Intelligence & reasoning
      Description:Select Guide Rating
      We may not be programmed to think in shades of grey, but it's the colour of our cognitive future. In this ground-breaking exploration of how our brains work, Oxford University psychologist Dr Kevin Dutton explains that by understanding the nature of our black and white thinking we are better equipped to negotiate life's grey zones.

      A Malcolm Gladwell, Susan Cain, Daniel Pink and Adam Grant NEXT BIG IDEA book club read about how to avoid the pitfalls of too little, and too much, complexity.

      ''Essential insights into the character of human choice and decision-making.'' ROBERT CIALDINI, bestselling author of Influence
      ________

      In this groundbreaking exploration of how our brains work, psychologist Professor Kevin Dutton explains that by understanding the nature of our hardwired black and white thinking we are better equipped to negotiate life''s grey zones and make subtler and smarter decisions.

      Our brains are hardwired to sort, categorize and draw lines. It''s how we navigate the kaleidoscope of everyday information. Yet imagine failing an exam by a mere 1 per cent. Or being caught speeding at just 1 mph over the speed limit. We have to draw the line somewhere, we say. But lines can be unhelpful or even dangerous when drawn where they aren''t wanted, or in too thick a hand.

      By thinking in terms of '' ''them'' or ''us'' and ''this'' or ''that'' we isolate ourselves from ideas we don''t agree with and people who are not the same as us. We fail to listen to the other side of the argument and beliefs become polarized. Intolerance and extremism flourish. The human race has survived by making binary decisions, but such thinking might also destroy us. We may be programmed to think in black and white but rainbow thinking is the key to our cognitive future.
      __________

      ''Fascinating, important and entirely convincing.'' SIR PHILIP PULLMAN


      Imprint Name:Penguin (Transworld)
      Publisher Name:Transworld Publishers Ltd
      Country of Publication:GB
      Publishing Date:2022-01-27

      Additional information

      Weight278 g
      Dimensions170 × 196 × 28 mm