Description
| Product ID: | 9780521124324 |
| Product Form: | Paperback / softback |
| Country of Manufacture: | GB |
| Title: | Service-Dominant Logic |
| Subtitle: | Premises, Perspectives, Possibilities |
| Authors: | Author: Robert F. Lusch, Stephen L. Vargo |
| Page Count: | 248 |
| Subjects: | Business and Management, Business & management, Sales and marketing, Sales & marketing |
| Description: | Select Guide Rating Keenly anticipated primer on the principles and applications of Lusch and Vargo's groundbreaking work, describing the shift from a product-centred view of the firm to a service-led model. Originating in the field of marketing, the foundational premises of SDL have wider implications for the future of the organization of the firm. |
| Imprint Name: | Cambridge University Press |
| Publisher Name: | Cambridge University Press |
| Country of Publication: | GB |
| Publishing Date: | 2014-01-30 |
