Description
| Product ID: | 9780471789765 |
| Product Form: | Hardback |
| Country of Manufacture: | US |
| Title: | Perfect Pitch |
| Subtitle: | The Art of Selling Ideas and Winning New Business |
| Authors: | Author: Jon Steel |
| Page Count: | 288 |
| Subjects: | Sales and marketing, Sales & marketing |
| Description: | Select Guide Rating In Perfect Pitch, bestselling author Jon Steel shows readers how the principles of advertising research and planning can be applied to the business of presenting and selling ideas. While many books offer tips on persuasion, this is the only book tailored specifically to advertising industry professionals who must sell their ideas or perish. |
| Imprint Name: | John Wiley & Sons Inc |
| Publisher Name: | John Wiley & Sons Inc |
| Country of Publication: | GB |
| Publishing Date: | 2006-12-08 |
