Description
Product ID: | 9780471757221 |
Product Form: | Hardback |
Country of Manufacture: | US |
Title: | The Boston Consulting Group on Strategy |
Subtitle: | Classic Concepts and New Perspectives |
Authors: | Author: Carl W. Stern, Michael S. Deimler |
Page Count: | 432 |
Subjects: | Business strategy, Business strategy |
Description: | Select Guide Rating For the past 43 years, The Boston Consulting Group (BCG) has been shaping the way business is done all over the world. This book, a compilation of 75 of BCG's most influential articles and pieces on strategy, is an indispensable source of fresh ideas, insights, and practical lessons for managers, executives, and entrepreneurs in every industry. |
Imprint Name: | John Wiley & Sons Inc |
Publisher Name: | John Wiley & Sons Inc |
Country of Publication: | GB |
Publishing Date: | 2006-06-09 |