Description
| Product ID: | 9780470900529 |
| Product Form: | Hardback |
| Country of Manufacture: | US |
| Title: | Marketing Lessons from the Grateful Dead |
| Subtitle: | What Every Business Can Learn from the Most Iconic Band in History |
| Authors: | Author: Brian Halligan, David Meerman Scott |
| Page Count: | 192 |
| Subjects: | Sales and marketing, Sales & marketing |
| Description: | Select Guide Rating The Grateful Dead-rock legends, marketing pioneers The Grateful Dead broke almost every rule in the music industry book. They encouraged their fans to record shows and trade tapes; they built a mailing list and sold concert tickets directly to fans; and they built their business model on live concerts, not album sales. |
| Imprint Name: | John Wiley & Sons Inc |
| Publisher Name: | John Wiley & Sons Inc |
| Country of Publication: | GB |
| Publishing Date: | 2010-08-20 |
