Description
| Product ID: | 9780470860823 |
| Product Form: | Hardback |
| Country of Manufacture: | GB |
| Title: | The Pirate Inside |
| Subtitle: | Building a Challenger Brand Culture Within Yourself and Your Organization |
| Authors: | Author: Adam Morgan |
| Page Count: | 352 |
| Subjects: | Sales and marketing, Sales & marketing |
| Description: | Select Guide Rating Adam Morgan follows bestseller 'Eating the Big Fish' with a close up of the kind of person it takes to challenge established brands. |
| Imprint Name: | John Wiley & Sons Inc |
| Publisher Name: | John Wiley & Sons Inc |
| Country of Publication: | GB |
| Publishing Date: | 2004-07-13 |
