Description
| Product ID: | 9780470689752 |
| Product Form: | Paperback / softback |
| Country of Manufacture: | GB |
| Title: | Strategic Market Management |
| Subtitle: | Global Perspectives |
| Authors: | Author: Damien McLoughlin, David A. Aaker |
| Page Count: | 368 |
| Subjects: | Sales and marketing management, Sales & marketing management |
| Description: | Select Guide Rating The text is a European adaptation of our current US book: Strategic Market Management, 9th Edition by David Aaker. This new edition is a mainstream textsuitable for all business students studying strategy and marketingcourses. |
| Imprint Name: | John Wiley & Sons Inc |
| Publisher Name: | John Wiley & Sons Inc |
| Country of Publication: | GB |
| Publishing Date: | 2010-03-26 |
