Description
| Product ID: | 9780470504543 |
| Product Form: | Hardback |
| Country of Manufacture: | US |
| Title: | Data-Driven Marketing |
| Subtitle: | The 15 Metrics Everyone in Marketing Should Know |
| Authors: | Author: Mark Jeffery |
| Page Count: | 320 |
| Subjects: | Sales and marketing, Sales & marketing |
| Description: | Select Guide Rating NAMED BEST MARKETING BOOK OF 2011 BY THE AMERICAN MARKETINGASSOCIATION How organizations can deliver significant performance gainsthrough strategic investment in marketing In the new era of tight marketing budgets, no organization cancontinue to spend on marketing without knowing what's working andwhat's wasted. |
| Imprint Name: | John Wiley & Sons Inc |
| Publisher Name: | John Wiley & Sons Inc |
| Country of Publication: | GB |
| Publishing Date: | 2010-02-19 |
