Description
| Product ID: | 9780470455852 |
| Product Form: | Hardback |
| Country of Manufacture: | US |
| Title: | Winning the Professional Services Sale |
| Subtitle: | Unconventional Strategies to Reach More Clients, Land Profitable Work, and Maintain Your Sanity |
| Authors: | Author: Michael W. McLaughlin |
| Page Count: | 224 |
| Subjects: | Sales and marketing, Sales & marketing |
| Description: | Select Guide Rating Professional services providers have had to rethink their sales methods and adapt to profound changes in the way customers buy services. In response, Michael McLaughlin presents a strategy for winning new business with a holistic approach to each customer relationship. |
| Imprint Name: | John Wiley & Sons Inc |
| Publisher Name: | John Wiley & Sons Inc |
| Country of Publication: | GB |
| Publishing Date: | 2009-07-30 |
