Description
| Product ID: | 9780470060360 |
| Product Form: | Hardback |
| Country of Manufacture: | GB |
| Title: | Herd |
| Subtitle: | How to Change Mass Behaviour by Harnessing Our True Nature |
| Authors: | Author: Mark Earls |
| Page Count: | 368 |
| Subjects: | Organizational theory and behaviour, Organizational theory & behaviour |
| Description: | Select Guide Rating Argues that many in the West have misunderstood the mechanics of mass behavior because of misplaced notions of what it means to be a human being. This book offers radical, controversial and significant theory of consumer behavior in a generation. |
| Imprint Name: | John Wiley & Sons Inc |
| Publisher Name: | John Wiley & Sons Inc |
| Country of Publication: | GB |
| Publishing Date: | 2007-01-26 |
