Description
| Product ID: | 9780470034507 |
| Product Form: | Paperback / softback |
| Country of Manufacture: | GB |
| Title: | The Business Marketing Course |
| Subtitle: | Managing in Complex Networks |
| Authors: | Author: David Ford, Lars-Erik Gadde, Ivan Snehota, Hakan Hakansson |
| Page Count: | 288 |
| Subjects: | Sales and marketing, Sales & marketing |
| Description: | Select Guide Rating Business marketing (or industrial marketing as it was formerly called) involves the marketing of products and services to commercial enterprises, governments and other not-for-profit institutions for use in the products they, in turn, produce. |
| Imprint Name: | John Wiley & Sons Inc |
| Publisher Name: | John Wiley & Sons Inc |
| Country of Publication: | GB |
| Publishing Date: | 2006-09-01 |
