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      Marketing the Professional Services Firm: Applying the Principles and the Science of Marketing to the Professions

      2 in stock

      Firm sale: non returnable item
      SKU 9780470011737 Categories ,
      The reach of the professional services sector has become vast and global now including everything from big accountancy and consultancy firms to the services division of such giants as IBM leading to a number of new challenges, the biggest of which is the maturing of the market. New thinking is req...

      £37.99

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      Description

      Product ID:9780470011737
      Product Form:Hardback
      Country of Manufacture:GB
      Title:Marketing the Professional Services Firm
      Subtitle:Applying the Principles and the Science of Marketing to the Professions
      Authors:Author: Laurie Young
      Page Count:432
      Subjects:Sales and marketing, Sales & marketing, Hospitality and service industries, Service industries
      Description:The reach of the professional services sector has become vast and global now including everything from big accountancy and consultancy firms to the services division of such giants as IBM leading to a number of new challenges, the biggest of which is the maturing of the market. New thinking is required.
      Imprint Name:John Wiley & Sons Inc
      Publisher Name:John Wiley & Sons Inc
      Country of Publication:GB
      Publishing Date:2005-07-28

      Additional information

      Weight740 g
      Dimensions230 × 157 × 30 mm