Description
| Product ID: | 9780465093328 |
| Product Form: | Paperback / softback |
| Country of Manufacture: | US |
| Title: | Winning at New Products, 5th Edition |
| Subtitle: | Creating Value Through Innovation |
| Authors: | Author: Robert Cooper |
| Page Count: | 448 |
| Subjects: | Business and Management, Business & management |
| Description: | Select Guide Rating A fully updated edition of the classic business reference book on product development from a world renowned innovation management scholar For more than two decades, Winning at New Products has served as the bible for product developers everywhere. Robert G. Cooper demonstrates why consistent product development is so vital to corporate growth and how to maximize your chances of success. Winning at New Products cites the author''s most recent research and showcases innovative practices by industry leaders to present a field-tested game plan for achieving product leadership. Cooper outlines specific strategies for making sound business decisions at every step--from idea generation to launch. This fully updated and expanded edition is an essential resource for product developers around the world. |
| Imprint Name: | Basic Books |
| Publisher Name: | Basic Books |
| Country of Publication: | GB |
| Publishing Date: | 2017-09-28 |
