Description
| Product ID: | 9780415675833 |
| Product Form: | Paperback / softback |
| Country of Manufacture: | GB |
| Series: | The Basics |
| Title: | Public Relations: The Basics |
| Authors: | Author: Ron Smith |
| Page Count: | 278 |
| Subjects: | Communication studies, Communication studies, History, Media studies, Humanities, Media studies |
| Description: | Select Guide Rating Public Relations: The Basics is a highly readable introduction to one of the most exciting and fast-paced media industries. Both the practice and profession of public relations are explored and the focus is on those issues which will be most relevant to those new to the field. Public Relations: The Basics is a highly readable introduction to one of the most exciting and fast-paced media industries. Both the practice and profession of public relations are explored and the focus is on those issues which will be most relevant to those new to the field:
Contemporary international case studies are woven throughout the text ensuring that the book is relevant to a global audience. It also features a glossary and an appendix on first steps towards a career in public relations making this the book the ideal starting point for anyone new to the study of public relations. |
| Imprint Name: | Routledge |
| Publisher Name: | Taylor & Francis Ltd |
| Country of Publication: | GB |
| Publishing Date: | 2013-08-06 |
