Description
| Product ID: | 9780415557382 |
| Product Form: | Paperback / softback |
| Country of Manufacture: | GB |
| Series: | Media Practice |
| Title: | The Graphic Communication Handbook |
| Authors: | Author: Simon Downs |
| Page Count: | 384 |
| Subjects: | The arts: general topics, The arts: general issues, Design, Industrial and commercial arts, illustration, History, Media studies, Industrial / commercial art & design, Humanities, Media studies |
| Description: | Select Guide Rating The Graphic Communication Handbook is a comprehensive and detailed introduction to the theories and practices of the graphics industry. It traces the history and development of graphic design, explores issues which affect the industry, examines its analysis through communications theory, explains how to do each section of the job, and advises on entry into the profession. The Graphic Communication Handbook is a comprehensive and detailed introduction to the theories and practices of the graphics industry. It traces the history and development of graphic design, explores issues that affect the industry, examines its analysis through communications theory, explains how to do each section of the job, and advises on entry into the profession. The Graphic Communication Handbook covers all areas within the industry including pitching, understanding the client, researching a job, thumbnail drawings, developing concepts, presenting to clients, working in 2D, 3D, motion graphics and interaction graphics, situating and testing the job, getting paid, and getting the next job. The industry background, relevant theory and the law related to graphic communications are situated alongside the teaching of the practical elements. Features include:
|
| Imprint Name: | Routledge |
| Publisher Name: | Taylor & Francis Ltd |
| Country of Publication: | GB |
| Publishing Date: | 2011-10-12 |
