Description
| Product ID: | 9780413778000 |
| Product Form: | Hardback |
| Country of Manufacture: | GB |
| Title: | Storynomics |
| Subtitle: | Story Driven Marketing in the Post-Advertising World |
| Authors: | Author: Robert McKee, Thomas Gerace |
| Subjects: | Creative writing and creative writing guides, Creative writing & creative writing guides, Writing and editing guides, Management: leadership and motivation, Advertising, Writing & editing guides, Management: leadership & motivation, Advertising |
| Description: | Select Guide Rating Robert McKee & Thomas Gerace's new book Storynomics translates the lessons of storytelling in business into economic and leadership success |
| Imprint Name: | Methuen Publishing Ltd |
| Publisher Name: | Methuen Publishing Ltd |
| Country of Publication: | GB |
| Publishing Date: | 2018-05-17 |
