Description
| Product ID: | 9780367858377 |
| Product Form: | Paperback / softback |
| Country of Manufacture: | GB |
| Series: | Mastering Luxury Management |
| Title: | Strategic Luxury Management |
| Subtitle: | Value Creation and Creativity for Competitive Advantage |
| Authors: | Author: David Millan Planelles |
| Page Count: | 248 |
| Subjects: | Psychological theory, systems, schools and viewpoints, Psychological theory & schools of thought, Cognition and cognitive psychology, Economics, Business strategy, Sales and marketing, Retail and wholesale industries, Fashion and beauty industries, Cognition & cognitive psychology, Economics, Business strategy, Sales & marketing, Retail sector, Fashion & beauty industries |
| Description: | Select Guide Rating Strategic Luxury Management is a case-rich and practical overview of how luxury creates value and why some firms are more successful than others. Luxury is rarely discussed from a strategic perspective: how luxury managers make complex decisions relative to their competitive environment. Strategic Luxury Management is a case-rich and practical overview of how luxury creates value and why some firms are more successful than others. The focus of luxury study has traditionally centered on the clients’ drivers of consumption, their perception of the brand and the way to effectively engage with them. Luxury is rarely, however, discussed from a strategic perspective: how luxury managers make complex decisions relative to their competitive environment. The book provides insight into the luxury industry and how companies face market complexity across three key areas. First, the company itself, determining what defines a luxury firm. Second, the book offers a specific framework to assess creativity across management and not simply as an individual talent. Third, the book considers the competitive landscape and the principles that allow companies to compete consistently and meaningfully. Each chapter includes pedagogical features to ensure comprehension, including chapter objectives and self-study questions. With examples and case studies from international firms illustrating each chapter, Strategic Luxury Management is essential reading for postgraduate, MBA and executive education students studying luxury management, luxury brand management, luxury creativity and innovation, and strategic management, as well as reflective practitioners within the luxury industry. Online resources include chapter-by-chapter PowerPoint slides. |
| Imprint Name: | Routledge |
| Publisher Name: | Taylor & Francis Ltd |
| Country of Publication: | GB |
| Publishing Date: | 2021-11-23 |
