Description
| Product ID: | 9780367744632 |
| Product Form: | Paperback / softback |
| Country of Manufacture: | GB |
| Series: | Routledge Research in the Creative and Cultural Industries |
| Title: | The Music Export Business |
| Subtitle: | Born Global |
| Authors: | Author: Richard Vella, Tracy Redhead, Stephen Chen, Shane Homan |
| Page Count: | 218 |
| Subjects: | Theatre studies, Theatre studies, Music, Economics, International business, Music industry, Sports training and coaching, Music, Economics, International business, Music industry, Sports training & coaching |
| Description: | Select Guide Rating The Music Export Business examines the workings of the fast-changing world of music industry exports. The music industry is in a state of flux, resulting from changes in technology, markets, government policies and most recently the COVID-19 pandemic. The Music Export Business examines the workings of the fast-changing world of music industry exports. The music industry is in a state of flux, resulting from changes in technology, markets, government policies and most recently the COVID-19 pandemic. In analysing the ability of organisations to access international markets from inception, this book assesses global trends in music industry business models, including streaming and national export policies. The book deploys author interviews with industry insiders including musicians, managers, record labels and government stakeholders, using case studies to highlight cultural and economic value creation in a global value chain Providing research-based insights into "export readiness" in the global music industry, this book reassesses the "born global" phenomenon, providing a unique and valuable resource for scholars and reflective practitioners interested in the evolving relationship between music industries, national economies, government policies and cultural identity. . |
| Imprint Name: | Routledge |
| Publisher Name: | Taylor & Francis Ltd |
| Country of Publication: | GB |
| Publishing Date: | 2023-01-09 |
