Description
| Product ID: | 9780367654191 |
| Product Form: | Paperback / softback |
| Country of Manufacture: | GB |
| Title: | Data Analytics for Business |
| Subtitle: | Foundations and Industry Applications |
| Authors: | Author: Fenio Annansingh, Joseph Bon Sesay |
| Page Count: | 276 |
| Subjects: | Business strategy, Business strategy, Production and quality control management, Manufacturing industries, Transport industries, Retail and wholesale industries, Hospitality and service industries, Hospitality and service industries, Media, entertainment, information and communication industries, Databases, Computer science, Production & quality control management, Manufacturing industries, Transport industries, Retail sector, Sport & leisure industries, Financial services industry, Media, information & communication industries, Databases, Computer science |
| Description: | Data analytics underpin our modern data-driven economy. This textbook explains the relevance of data analytics at the firm and industry levels, tracing the evolution and key components of the field and showing how data analytics insights can be leveraged for business results. Data analytics underpin our modern data-driven economy. This textbook explains the relevance of data analytics at the firm and industry levels, tracing the evolution and key components of the field, and showing how data analytics insights can be leveraged for business results. The first section of the text covers key topics such as data analytics tools, data mining, business intelligence, customer relationship management, and cybersecurity. The chapters then take an industry focus, exploring how data analytics can be used in particular settings to strengthen business decision-making. A range of sectors are examined, including financial services, accounting, marketing, sport, health care, retail, transport, and education. With industry case studies, clear definitions of terminology, and no background knowledge required, this text supports students in gaining a solid understanding of data analytics and its practical applications. PowerPoint slides, a test bank of questions, and an instructor’s manual are also provided as online supplements. This will be a valuable text for undergraduate level courses in data analytics, data mining, business intelligence, and related areas. |
| Imprint Name: | Routledge |
| Publisher Name: | Taylor & Francis Ltd |
| Country of Publication: | GB |
| Publishing Date: | 2022-04-21 |
