Description
| Product ID: | 9780367540142 |
| Product Form: | Paperback / softback |
| Country of Manufacture: | GB |
| Series: | Routledge Focus on Nation Branding |
| Title: | Nation Branding in Europe |
| Authors: | Author: Joao Freire |
| Page Count: | 110 |
| Subjects: | Regional / International studies, Regional studies, Cultural studies, Social and ethical issues, Social groups, communities and identities, Sociology, Economics, Sales and marketing, Advertising, Travel and holiday guides, Cultural studies, Social issues & processes, Social groups, Sociology, Economics, Sales & marketing, Advertising, Travel & holiday guides, Europe |
| Description: | This book provides an explanation of nation branding theory and practice within the European context, exploring how countries build and manage their reputations globally. Each chapter focuses on a specific European country, selected from a cross-section of countries to provide a breadth of cases from across the continent. This book provides an explanation of nation branding theory and practice within the European context, exploring how countries build and manage their reputations globally. Each chapter focuses on a specific European country, selected from a cross-section of large, medium-sized and small countries to provide a breadth of cases from across the continent. The chapters are written from a wide range of academic and practitioner perspectives. Nation Branding in Europe is valuable supplementary reading for advanced undergraduate, postgraduate and doctoral students interested in nation branding and will appeal to students from marketing, communications, and international relations disciplines. Outside of academia, the book will be of interest to those working in the areas of public diplomacy and strategic communications, as well as public relations and branding practitioners involved in designing nation branding campaigns. |
| Imprint Name: | Routledge |
| Publisher Name: | Taylor & Francis Ltd |
| Country of Publication: | GB |
| Publishing Date: | 2023-05-31 |
