Description
| Product ID: | 9780367419776 |
| Product Form: | Paperback / softback |
| Country of Manufacture: | GB |
| Series: | Discovering the Creative Industries |
| Title: | Marketing Strategy for the Creative and Cultural Industries |
| Authors: | Author: Bonita Kolb |
| Page Count: | 324 |
| Subjects: | The arts: general topics, The arts: general issues, Theatre studies, Economics, Sales and marketing management, Sales and marketing, Hospitality and service industries, Film, TV and Radio industries, Film, TV and Radio industries, Music industry, Sports training and coaching, Theatre studies, Economics, Sales & marketing management, Sales & marketing, Sport & leisure industries, Cinema industry, Radio & television industry, Music industry, Sports training & coaching |
| Description: | Select Guide Rating This refreshed and updated textbook provides students and managers in the creative industries with a solid grounding in how to maximize the impact of their marketing efforts across a range of business types in the creative and cultural industries. Developing and executing marketing strategies is a vital aspect of any business and few books currently cover this with relation to creative industries. This textbook provides students and managers in the creative industries with a solid grounding in how to maximize the impact of their marketing efforts across a range of business types in the creative and cultural industries. The author, an experienced cultural marketing educator, provides sector-contextual understanding to illuminate the field by: • taking a strategic approach to developing marketing plans; • bringing together strategic planning, market research, goal setting, and marketing theory and practice; • explaining how content marketing on social media encourages a relationship with consumers so that they co-promote the creative product. With a range of learning exercises and real-life examples throughout, this text shows students how to create successful marketing plans for their creative businesses. This refreshed edition is a valuable resource for students and tutors of creative, cultural and arts marketing worldwide. |
| Imprint Name: | Routledge |
| Publisher Name: | Taylor & Francis Ltd |
| Country of Publication: | GB |
| Publishing Date: | 2020-09-17 |
