Description
| Product ID: | 9780367350918 |
| Product Form: | Paperback / softback |
| Country of Manufacture: | GB |
| Title: | Project Marketing |
| Subtitle: | A Practical Approach |
| Authors: | Author: Milind Trivikram Phadtare |
| Page Count: | 104 |
| Subjects: | Regional / International studies, Regional studies, Urban communities, Economics, International business, Project management, Production and quality control management, Sales and marketing, Construction and heavy industry, Construction and building industry, Urban and municipal planning and policy, Urban communities, Economics, International business, Project management, Production & quality control management, Sales & marketing, Construction & heavy industry, Construction industry, Urban & municipal planning, Asia |
| Description: | Select Guide Rating This book is a comprehensive and practical guide to project marketing—a crucial aspect of businesses worldwide. Drawing on extant marketing their, it provides key definitions and discusses concepts such as segmentation, target marketing, positioning in projects, and organizational buyer behaviour. This book is a comprehensive and practical guide to project marketing – a crucial aspect of businesses worldwide. It encompasses a variety of key infrastructure projects such as roads, airports, ports, power, irrigation, commercial, and industrial buildings. The volume: • Provides key definitions and discusses concepts such as segmentation, target marketing, positioning in projects, and organizational buyer behaviour. • Draws and adapts from extant marketing theory and provides real-life case studies to demonstrate application of concepts. • Focuses on project marketing logic, marketing mix, negotiation techniques, and strategies to aid contracting/subcontracting firms to realize better pricing and project profitability. An essential handbook for professional marketers and researchers, this book will be indispensable for B-Schools, project managers, entrepreneurs, infrastructure corporations, and start-ups. It will serve as a key text to foster hassle-free relationships between different business actors and reduce roadblocks such as time and cost escalation, litigation, and the like. |
| Imprint Name: | Routledge India |
| Publisher Name: | Taylor & Francis Ltd |
| Country of Publication: | GB |
| Publishing Date: | 2022-12-30 |
