Description
Product ID: | 9780316498227 |
Product Form: | Hardback |
Country of Manufacture: | GB |
Title: | The Things We Love |
Subtitle: | How Our Passions Connect Us and Make Us Who We Are |
Authors: | Author: Aaron Ahuvia |
Page Count: | 336 |
Subjects: | Cognition and cognitive psychology, Cognition & cognitive psychology, Behavioural economics, Sales and marketing, Behavioural economics, Sales & marketing |
Description: | Select Guide Rating An "exciting and engaging" investigation (Jonah Berger) of the secret, tangled emotional relationships people have with things-drawing on cutting-edge findings from the fields of psychology, neuroscience, and marketing. Books, baseball cards, ceramic figurines, art, iPhones, clothing, cars, music, dolls, furniture, and even nature itself. If you''re like most people, at some point in your life you''ve found yourself indulging in a love affair with some thing that brings you immense joy, comfort, or fulfillment. Why is it that we so often feel intense passion for objects? What does this tendency tell us about ourselves and our society? |
Imprint Name: | Little, Brown & Company |
Publisher Name: | Little, Brown & Company |
Country of Publication: | GB |
Publishing Date: | 2022-07-28 |