Description
| Product ID: | 9780273756545 |
| Product Form: | Paperback / softback |
| Country of Manufacture: | GB |
| Title: | Essentials of Global Marketing |
| Authors: | Author: Svend Hollensen |
| Page Count: | 560 |
| Subjects: | International business, International business, Sales and marketing, Sales & marketing |
| Description: | Select Guide Rating Essentials of Global Marketing offers a concise and manageable approach to the subject. The accessible structure takes the reader through the entire international marketing planning process, and fundamental concepts are illuminated by examples from a wide range of companies, small and large, from around the world. Essentials of Global Marketing offers a concise and manageable approach to the subject. The accessible structure takes the reader through the entire international marketing planning process, and fundamental concepts are illuminated by examples from a wide range of companies, small and large, from around the world. |
| Imprint Name: | Pearson Education Limited |
| Publisher Name: | Pearson Education Limited |
| Country of Publication: | GB |
| Publishing Date: | 2012-07-12 |
