Description
| Product ID: | 9780273693987 |
| Product Form: | Paperback / softback |
| Country of Manufacture: | GB |
| Title: | Marketing Management and Strategy |
| Authors: | Author: Peter Doyle, Phil Stern |
| Page Count: | 464 |
| Subjects: | Sales and marketing, Sales & marketing |
| Description: | Select Guide Rating A practical management guide to the ideas in marketing and strategy for MBA and executive courses, this book focuses on key issues relevant to modern business. It gives step-by-step guides to developing a marketing strategy, making pricing decisions and developing advertising and communications plans. Marketing Management and Strategy is a concise and practical management guide to the latest ideas in advanced Marketing and Strategy. The authors show how to develop a marketing orientation in the organisation and how this impacts on the ultimate corporate goals of profit, growth and security. They then examine how marketing strategies are developed and implemented through effective product, pricing, distribution, communication and services. This is a core text for MBA Marketing Management course and for university short courses for executives. This will also be suitable for any undergraduates or postgraduates on marketing strategy courses.
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| Imprint Name: | Financial Times Prentice Hall |
| Publisher Name: | Pearson Education Limited |
| Country of Publication: | GB |
| Publishing Date: | 2006-04-06 |
