Description
| Product ID: | 9780273651055 |
| Product Form: | Paperback / softback |
| Country of Manufacture: | GB |
| Title: | Small Business, Entrepreneurship and Enterprise Development |
| Authors: | Author: Graham Beaver |
| Page Count: | 232 |
| Subjects: | Small businesses and self-employment, Small businesses & self-employed |
| Description: | This book provides an introduction to the establishment, development and managerial issues confronting the smaller enterprise. It is concerned with the kinds of actions and behaviour that seem to characterise the launch and growth of a business venture. The author examines the process of new business formation and growth. Undergraduate and MBA courses in Entrepreneurship, Small Business and Business Development offered as a core or elective part of a business studies degree programme.Well organised and easy to read, this exciting new book provides an authoritative introduction to the establishment, development and managerial issues confronting the smaller enterprise. It is concerned with the kinds of actions and behaviour often labelled entrepreneurial that seem to characterise the launch and growth of a successful business venture. The author examines in some detail the process of new business formation and growth, with particular emphasis on acting and thinking in a strategic framework to maximise the chances of business success and longevity. |
| Imprint Name: | Financial Times Prentice Hall |
| Publisher Name: | Pearson Education Limited |
| Country of Publication: | GB |
| Publishing Date: | 2002-01-25 |
