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      Profit Margins: The American Silent Cinema and the Marginalization of Advertising

      1 in stock

      Firm sale: non returnable item
      SKU 9780253059390 Categories ,
      An important read for film studies and the history of marketing, Profit Margins exposes the fascinating truth surrounding the invention of cinema advertising techniques and the resulting rhetoric of class division.

      £76.00

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      Description

      Product ID:9780253059390
      Product Form:Hardback
      Country of Manufacture:US
      Title:Profit Margins
      Subtitle:The American Silent Cinema and the Marginalization of Advertising
      Authors:Author: Jeremy Groskopf
      Page Count:346
      Subjects:Films, cinema, Films, cinema, Media studies: advertising and society, Advertising & society, USA
      Description:An important read for film studies and the history of marketing, Profit Margins exposes the fascinating truth surrounding the invention of cinema advertising techniques and the resulting rhetoric of class division.
      Imprint Name:Indiana University Press
      Publisher Name:Indiana University Press
      Country of Publication:GB
      Publishing Date:2021-12-07

      Additional information

      Weight668 g
      Dimensions159 × 235 × 28 mm