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| Product ID: | 9780231186377 |
| Product Form: | Paperback / softback |
| Country of Manufacture: | US |
| Title: | Media U |
| Subtitle: | How the Need to Win Audiences Has Shaped Higher Education |
| Authors: | Author: John Marx, Mark Garrett Cooper |
| Page Count: | 352 |
| Subjects: | Library and information services, Library & information services, Media studies, Higher education, tertiary education, Teaching of a specific subject, Media studies, Higher & further education, tertiary education, Teaching of a specific subject |
| Description: | Select Guide Rating Media U presents a provocative rethinking of the development of American higher education centered on the insight that universities are media institutions. Mark Garrett Cooper and John Marx argue that the fundamental goal of the American research university has been to cultivate audiences and convince them of its value. |
| Imprint Name: | Columbia University Press |
| Publisher Name: | Columbia University Press |
| Country of Publication: | GB |
| Publishing Date: | 2018-08-21 |
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