Description
| Product ID: | 9780231174831 |
| Product Form: | Paperback / softback |
| Country of Manufacture: | US |
| Title: | If You're in a Dogfight, Become a Cat! |
| Subtitle: | Strategies for Long-Term Growth |
| Authors: | Author: Leonard Sherman |
| Page Count: | 360 |
| Subjects: | Business strategy, Business strategy, Entrepreneurship / Start-ups, Management decision making, Sales and marketing, Entrepreneurship, Management decision making, Sales & marketing |
| Description: | Select Guide Rating Leonard Sherman draws on decades of experience in management consulting, venture capital, and teaching business strategy at Columbia Business School to share practical advice on two of the most vexing issues facing business executives: why is it so hard to achieve long-term profitable growth, and what can companies do to break away from the pack? |
| Imprint Name: | Columbia University Press |
| Publisher Name: | Columbia University Press |
| Country of Publication: | GB |
| Publishing Date: | 2020-05-26 |
