Description
| Product ID: | 9780231158381 |
| Product Form: | Hardback |
| Country of Manufacture: | US |
| Title: | Designing for Growth |
| Subtitle: | A Design Thinking Tool Kit for Managers |
| Authors: | Author: Jeanne Liedtka, Tim Ogilvie |
| Page Count: | 248 |
| Subjects: | Business and Management, Business & management |
| Description: | Select Guide Rating Jeanne Liedtka and Tim Ogilvie educate readers in one of the hottest trends in business: "design thinking," or the ability to turn abstract ideas into practical applications for maximal business growth. Liedtka and Ogilvie cover the mind-set, techniques, and vocabulary of design thinking, unpack the mysterious connection between design and growth, and teach managers in a straightforward way how to exploit design's exciting potential. Exemplified by Apple and the success of its elegant products and cultivated by high-profile design firms such as IDEO, design thinking unlocks creative right-brain capabilities to solve a range of problems. This approach has become a necessary component of successful business practice, helping managers turn abstract concepts into everyday tools that grow business while minimizing risk. |
| Imprint Name: | Columbia University Press |
| Publisher Name: | Columbia University Press |
| Country of Publication: | GB |
| Publishing Date: | 2011-06-28 |
