Description
| Product ID: | 9780230013506 |
| Product Form: | Hardback |
| Country of Manufacture: | GB |
| Title: | Marketing Competences and Strategic Flexibility in China |
| Authors: | Author: R. Li-Hua, Y. Wang |
| Page Count: | 261 |
| Subjects: | Sales and marketing, Sales & marketing, China |
| Description: | Today's China presents a unique setting for organizations. Through an examination of current Chinese business, this book addresses its business culture and environment. In particular, it considers how firms build distinctive capabilities of organizational learning and strategic flexibility to achieve superior customer-focused performance. In the age of globalization, China presents a unique setting for organizations. However, the uncertainties and ambiguities prevalent in the Chinese business environment, in particular in the area of marketing competences and strategic flexibility, are neither well understood nor effectively negotiated by the international investment community. With examination of what is currently happening in terms of Chinese business, this book addresses Chinese business culture and its turbulent business environment. In particular, it discusses how firms build and leverage distinctive competences, capabilities of organizationhal learning and strategic flexibility to achieve superior customer-focused performance in fast-moving environments. |
| Imprint Name: | Palgrave Macmillan |
| Publisher Name: | Palgrave Macmillan |
| Country of Publication: | GB |
| Publishing Date: | 2006-12-01 |
