Description
Product ID: | 9780228018919 |
Product Form: | Paperback / softback |
Country of Manufacture: | GB |
Title: | Nation Branding and International Politics |
Authors: | Author: Christopher S. Browning |
Page Count: | 240 |
Subjects: | International relations, International relations |
Description: | Select Guide Rating Today, nation branding is regarded as essential for competitiveness among countries. In academia, however, the idea is often dismissed as unserious. Bringing nation branding to the scholarly discourse, Browning critically unpacks the trend, providing theoretical lenses through which to view the role of nation brands in international politics. |
Imprint Name: | McGill-Queen's University Press |
Publisher Name: | McGill-Queen's University Press |
Country of Publication: | GB |
Publishing Date: | 2023-10-15 |